Jaguar Type 00 Design Vision Concept Unveiled
Jaguar has unveiled its Type 00 “Design Vision” concept, signaling a bold
reinvention of the brand. This concept car introduces a new era of
ultra-luxurious, all-electric vehicles and embodies Jaguar’s refreshed
design philosophy, termed “Exuberant Modernism.” It features striking
proportions, angular styling, and distinctive design elements like the
omission of a traditional rear window, a feature reminiscent of the Polestar
4. The rear design includes horizontal slats that might conceal taillights,
emphasizing futuristic aesthetics
The concept serves as a precursor to three production EVs planned for launch by 2030, targeting a more exclusive, high-end market akin to Bentley’s territory. This shift is part of a broader rebranding effort that also introduces a minimalist new logo and graphic identity aimed at reconnecting with Jaguar’s legacy while appealing to contemporary luxury consumers
The Type 00 and its upcoming production counterparts reflect Jaguar’s
aspiration to regain relevance in the competitive luxury EV market, leveraging
bold design and cutting-edge technology. A full unveiling of the concept is
tied to Miami Art Week, highlighting the artistic approach to the brand’s
relaunch.
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